Members (and nonmembers) of the Aurora Regional Economic Alliance may purchase email blasts to announce special events, ribbon cuttings, grand openings, new hires, services, new product launches, and more. The Aurora Alliance sends out these email blasts on Friday afternoons to the Aurora Alliance mailing list. All material for the email blast must be received 30 days in advance. Any required payment must be received in advance of the email being sent. Each member is allowed one email blast per quarter. This information may be downloaded as a printable PDF.
Pricing Structure
Some Aurora Alliance membership levels include email blasts as a benefit. For all other members (or for email blasts beyond the allotted benefit), a fee will be charged according to the following structure.
| Membership Level | Included in Membership | Base Cost Beyond Member Benefits (Business Creates Graphic) | Premium Cost Beyond Member Benefits (Alliance Creates Graphic) |
| Non-Member | N/A | $300 | $600 |
| Engage | Not Included | $100 / $75* | $400 / $300* |
| Classic | Not Included | ||
| Connect | Not Included | ||
| Key Stakeholder | 1 E-Blast (Annually) | ||
| Premier | 2 E-Blasts (Semiannually) | ||
| Business Catalyst | 4 E-Blasts (Quarterly) |
*Nonprofit pricing
Specifications
Members should create the email blast content (see Submission Guidelines), but that content is subject to approval by the Aurora Alliance. Members may elect to have the Aurora Alliance create the email-blast content for them at an additional cost; please inquire about that option at membership@auroraalliance.org.
| Ad Type | Graphic Size | File Types | File Resolution | Max File Size |
| Email Blast | 600 pixels wide by any length | RGB, JPG/PNG | 72 dpi | 10 mb |
Submission Guidelines
The email blast is designed to promote products, services, and events for your business. The Aurora Alliance must approve the content for the email blast and has the right to request that some content be edited or omitted. The Aurora Alliance requires final content approval by the member. Submit your email blast content via this form at least 30 days in advance.
Member is responsible for providing:
- Designed digital flyer (See Specifications.)
- Header/Title for email blast
- Teaser or attention getter
- Working link (website/email) for graphic
- Approval of final email blast (after Aurora Alliance review)
Aurora Alliance is responsible for:
- Reviewing the submitted content
- Placing member-provided content into an email blast template with Aurora Alliance branding
- Working with the member to finalize and get approval for the email blast content
- Scheduling and launching the email blast on the agreed-upon date
Timeframe Requirements
Content for the email blast must be provided 30 days in advance of the desired launch date to allow for initial creation, potential revision, and approval processes. The desired launch date is subject to availability on a first-come basis.
Resend Options
The email blast will be sent once (with automatic resend triggers in place for non-openers). Should the member desire the content to be sent again as a blast (a limit of 3 times), additional costs are incurred for each resend, and scheduling is determined by the Aurora Alliance.
Questions
If you have any questions on how to create content for the email blast, contact membership@auroraalliance.org.